Hi There! I’m Petya Ivanova-Suarez
"If you want something you've never had, you must be willing to do something you've never done"
Thomas Jefferson
About Me
From a young age, I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring unique opportunities, learning additional skills, or meeting new people, I bring these values to every experience throughout mywork. To learn more about me, keep exploring my site or reach out directly.
Professional Experience
With over 10 years of experience in the telecommunications industry, I am a passionate and results-oriented leader who thrives in delivering customer-centric solutions and driving business transformation. As a Commercial transformation director at Ericsson, I take charge of business transformation involving multiple functions and regions, facilitating the strategy definition and design of the transformation program.
My core competencies include services sales, process improvement, and agile development. I have a proven track record of exceeding sales targets, building strong cross-functional teams, and influencing strategic decisions. I have also been actively engaged in designing new services around the CloudRAN portfolio, leveraging market insights and feedback. I am motivated by the opportunity to create value for customers and stakeholders and to contribute to Ericsson's vision of empowering an intelligent, sustainable, and connected world.
Commercial Transformation Director
December 2023 - now
- Steering the development, deployment, and adoption of digital tools and processes across the Market Areas and focusing on selected accounts as part of our commitment to advancing customer journey transformation.
- Contribute to the capability team by leveraging business acumen, understanding end-user perspectives, and providing expert insights into processes
- Craft compelling business cases for the DevOps environment and develop a comprehensive return on investment plans. Present these analyses persuasively to Executive and C-level stakeholders
Egagement Lead Customer Support Asia
April 2022 - November 2023
- Spearheading cross-functional customer support sales initiatives.
- Pioneering the introduction and widespread adoption of the innovative Customer Support portfolio across Asian markets.
- Exceeded annual OKR targets for the year 2022.
- Shaping the portfolio strategy based on valuable market insights and feedback.
Commercial Market Area Engagement Support
September 2020 - March 2022
- Successfully implemented a project on the new portfolio adoption in the regions
- Leading the techno-commercial work on the new CloudRAN services portfolio
Head of Business Operations
April 2019 - August 2020
- Established and deployed a digital page and a Performance Dashboard leading to
o A stricter governance of the High Impact Deals List
o Live overview of the sales funnel
o Reduction of the manual work
- Optimized efficiency, and slashed internal program meetings by 60%
- Stepped up and led Lighthouse 1 transformation project for the Market Area
Commercial Manager
June 2013 - March 2019
- Envisioned and employed a Techno-Commercial Competence Framework for Commercial Management
- Optimized profitability and ensured business growth in networks by
administering/maintaining services pricing.
- Introduced Network Roll-Out Golden Rules and NRO One Price System in the Market Area, enhancing NRO delivery and commercial models
- Implemented a new price model for Customer Support Business in the Region
(One Price System)
- Support strategic business opportunities, including Customer Support, Managed
Services and Consulting & Systems Integration opportunities.
- Create commercial proposals and ensured commercially informed business decisions aligned with Ericsson global guideline
Educational Background
What I’ve Learned
Masters in International Business & Management
Bachelor in International Economic relations
Leading Digital Transformation
Google UX Design Certificate
